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After the TARGET AUDIENCE section, each subsequent section is organized by marketing channel and includes channel-specific copy. For DIGITAL FLYERS, you'll find detailed instructions on creating your own designs. For all remaining sections, simply copy and paste the provided content into its corresponding channel.

Table of Contents

  1. Overview
  2. Target Audience
  3. Every Marketing Channel With All Promotional Content👇
    1. Internal in-Office Promotion
    2. Text Message Campaign
    3. Provider Outreach
    4. Provider Facebook Group Post
    5. Email Marketing
    6. Social Media Promotion
      1. Facebook Group Posts
      2. Reels Concepts (Format: Script + CTA) 
      3. Carousels (Slides + Captions)
      4. Behind-The-Scenes Instagram Story Ideas
    7. Mom Groups & Forums
    8. Additional Marketing Ideas
  4. Conclusion




🔎 Overview:

The "Oral Ties Journey: From Signs to Solutions" webinar is designed to provide parents with valuable insights about the comprehensive approach to oral ties in children. This free educational event will empower parents with knowledge about the whole-body connection to oral ties, natural approaches to support development, and a framework for making confident decisions about their child's care. The webinar is available on-demand, making it accessible to busy parents whenever it fits their schedule.



🎯 Target Audience:

  • Parents of babies struggling with feeding challenges related to oral ties

  • Moms experiencing painful latch, constant arching, or reflux that won't resolve

  • Families facing decisions about tongue-tie or lip-tie revision

  • Parents concerned about their child's sleep, comfort, or developmental progress

  • Caregivers looking for natural, gentle approaches to support optimal development

  • Parents confused by conflicting advice from different providers

  • Prenatal practice members you want to educate about pediatric care

  • New families seeking natural solutions for their baby's challenges




Every Marketing Channel With All Promotional Content👇

1️⃣ Internal in-Office Promotion:

Create an Office Poster or TV Digital Flyer

ATTENTION PARENTS! 

FREE ONLINE MASTERCLASS
THE ORAL TIES JOURNEY: FROM SIGNS TO SOLUTIONS
On-Demand • Just 30 Minutes • Watch Anytime
Hosted by: {Name}

DISCOVER:

  • Why oral ties affect more than just feeding (it's all connected!)

  • The critical nervous system connection that many providers miss

  • Natural approaches that address the whole picture, not just what you see

  • How to confidently decide if revision is right for your baby

  • Practical strategies to support your baby regardless of your decision path

Is your baby experiencing:
 □ Painful or difficult breastfeeding □ Reflux or colic
 □ Sleep issues □ Constant arching □ Developmental concerns

SPECIAL BONUS: Register today and receive $100 OFF a comprehensive nervous system evaluation!

REGISTER NOW: [QR CODE] or Link

Questions? Ask the Front Desk!




2️⃣ Text Message Campaign:

📱 Initial Text Announcement (Awareness & Opt-In)

{name}:

Feeding issues? Reflux? Sleep struggles? Our free class, The Oral Ties Journey: From Signs to Solutions, explains how oral ties affect your baby’s whole body.

Watch now + get $100 off a full evaluation: [Short URL]


📱 Follow-Up Text (Education & Trust-Building)

{name}:

Still wondering if your baby’s oral tie needs revision? This free 30-min masterclass gives you the real answers and a full-body care approach you’ve likely never heard before.

Watch anytime: [Short URL]

Includes $100 off new patient scans.


📱 Special Offer Text (Urgency + Clear CTA)

{name}:

Final chance to save $100 on your baby’s evaluation!

This free oral ties masterclass walks you through the full picture; nervous system, development, and feeding, not just what’s in the mouth.

Watch + redeem offer: [Short URL]




3️⃣ Provider Outreach:

📧 Email Template for Partners/Providers

Subject: Supporting Your Little Patients Together. PRACTICE NAME + Oral Ties Collaboration

Email Copy

Hi Dr. [Dentist last name],

I hope this email finds you well! I'm {name}, a pediatric chiropractor here in {city}, {state}, and the founder of {practice_name}.

We specialize in neurologically focused pediatric chiropractic care, with a strong emphasis on identifying and addressing the root causes behind feeding, sleep, and developmental challenges in infants and children. One area we're especially passionate about is supporting families navigating oral ties, from pre-revision preparation to post-revision healing and long-term developmental outcomes.

I'm reaching out because I know how often dentists like you are on the front lines when it comes to identifying tethered oral tissues (TOTs), and how important collaborative care can be in helping little ones thrive. Chiropractic can often be the missing piece in the oral tie journey, especially when the restriction is more neuro-biomechanical than structural.

Here is our Oral Ties Webinar + Resource Guide: [WEBINAR LINK]

This webinar shares how we approach oral ties through the lens of nervous system regulation, whole-body development, and gentle chiropractic care. Our goal is to help families better understand the impact of oral restrictions and how supportive bodywork can make a significant difference before and after revision. You are welcome to review the content yourself and share it with any patients who might benefit.

We'd love the opportunity to connect further and explore how we might collaborate to better serve your patients and their families. Whether through shared care, education, or simply having a trusted referral in each other's offices, I believe we can make a meaningful impact together.

Please feel free to reach out with any questions, or let us know if you'd like to hop on a quick call. I'd love to connect!

Warmly,

{name} 

Pediatric Chiropractor | {practice_name}




📧 Email Template for CO-MANAGING with a practice member/referral

Subject: Shared Care for [Patient Name]. Supporting Oral Tie Outcomes Together

Email Copy:

Hi Dr. [Dentist's Last Name],

I hope this message finds you well. I’m Dr. {name} , a pediatric chiropractor and founder of {practice_name} here in {city}, {state}. I’m reaching out regarding our mutual patient, [Patient Name], who has recently begun care in our office for support related to [oral ties/feeding difficulties/ post-revision healing, etc.].

As a neurologically focused pediatric chiropractor, much of our work centers around helping little ones integrate and heal through the oral tie journey, especially when underlying dural tension, cranial imbalances, or stress on the nervous system may be contributing to symptoms.

We’ve found that when tethered oral tissues are present, care is most effective when collaborative. While the revision addresses the restriction itself, our role is to support pre- and post-revision balance; regulating the nervous system, easing fascial tension, and encouraging full-body coordination that supports optimal function (especially for feeding, sleep, and developmental milestones).

To share more about our approach, we’ve created a free on-demand resource for families and providers:

Oral Ties Webinar + Parent Guide
[Insert link]

In it, we explain how chiropractic care fits into the oral tie journey, from nervous system regulation to postural and cranial alignment. You’re welcome to review it and share it with any families you feel would benefit.

If you'd like to discuss [Patient First Name]’s care further or explore how we can continue working together to support families facing oral restrictions, I’d love to connect. Whether it's through referrals, shared care, or simply having one another as trusted providers, I believe we can make a meaningful impact together.

Warmly,
Dr. {name} 
Pediatric Chiropractor | {practice_name} 
[Email Address] | [Phone Number]
[Website URL]




4️⃣ Provider Facebook Group Post:

For Local lactation consultants, Birth centers and midwifery practices, Pediatric dentists who do revisions, Speech therapists, Occupational therapists, Natural baby stores, etc.

FOR PROVIDERS: A Deeper Look at Oral Ties + Dural Tension in Infants
If you support babies with feeding difficulties, persistent latch issues, or colic-like symptoms (and oral ties are part of the conversation), then this is a resource worth sharing.

We just released a free, on-demand parent webinar:
The Oral Ties Journey: From Signs to Solutions
[Short Link to Register or Watch]

It’s a 30-minute masterclass that:
 → Explores the connection between tethered oral tissues and underlying dural and fascial tension
 → Breaks down how oral ties are often a surface sign of a deeper midline and neurological imbalance
 → Helps parents understand the whole-body impact of oral restrictions; from feeding and digestion to sleep and development
 → Offers a gentle, chiropractic approach to reducing nervous system tension before and after revision

We’re also offering $100 off new patient evaluations for families who register.
If you’re a provider who often sees patterns from nursing challenges to postural asymmetries, this may offer families more clarity and a supportive next step.We’re here to complement your care, not replace it. We are here to work collaboratively toward better outcomes for the babies and families we all serve. 🤝

 — Dr. {name} | {practice_name} | {city}, {state}  




5️⃣ Email Marketing:

📧 Newsletter #1“Oral Ties: The Missing Link in Your Baby’s Development?” 

Newsletter Copy:

Are you caught in the spiral of 3AM Google searches, trying to make sense of your baby’s painful latch, reflux, or feeding challenges?

You've heard it all.

"They’ll grow out of it."

"Just get it revised."

But deep down, you know there’s more to the story. And you’re right.

The Oral Ties Journey: From Signs to Solutions is a free, expert-led webinar designed to help you understand the whole-body impact of oral ties and how it goes far beyond what you see in your baby’s mouth.

You’ll learn:

 ✔️ Why oral ties affect more than just feeding

 ✔️ How your baby’s fascial system + nervous system are involved

 ✔️ Natural solutions (with or without revision)

 ✔️ A clear framework to confidently make decisions that are best for your baby

BONUS: Register today and receive $100 off your baby’s comprehensive new patient evaluation, including INSiGHT scans to see exactly how oral ties are affecting their nervous system.

Join Dr. {name}, a pediatric chiropractor, founder of {practice_name} in {city}, {state} as they guide you through real answers and lasting relief in this webinar.

Your baby deserves care that sees the whole picture.

[Register for the Free Webinar Now →]

Warmly,

Dr. {name}




📧 Newsletter #2: “The Tie No One Talks About” ↴

Newsletter Copy:

You can spot her a mile away.

The mom with the nursing pillow permanently attached to her body.

The mom bouncing her baby in line at Target, praying they’ll fall asleep.

The mom who’s tried three bottles, four nursing positions, and five different pacifiers in the past week.

If that’s you, hi! You are not alone. And you are not doing anything wrong.

You’re just navigating something no one talks about enough: tethered oral tissues (also known as oral ties).

These are small bands of tissue in your baby’s mouth, similar to a tongue-tie or lip-tie, that can create huge challenges with feeding, sleeping, digestion, and even bonding. But what many moms don’t know? Oral ties are often just the tip of the iceberg.

At {practice_name}, we see what’s below the surface.

We look for the whole-body tension that’s often hiding underneath, like subtle misalignments, tight neck muscles, or dural tension along your baby’s spine that make feeding feel like a full-body workout.

We created a free webinar to walk you through exactly what oral ties are, how to identify the hidden signs, and how gentle chiropractic care can help support your baby before and after a potential revision.

[Register for our free webinar: The Oral Ties Journey: From Signs to Solutions]  

Or book a consultation with us to assess your baby’s feeding and development.

You don’t have to figure this out alone.

Warmly,

Dr. {name}

P.S. Our Oral Ties Resource Guide is included with webinar registration even if you can’t make it live.




📧 Newsletter #3: "5 Things Moms Wish They Knew About Oral Ties" ↴

Newsletter Copy:

Navigating oral ties feels like navigating turbulence mid-flight: confusing, stressful, and you're probably gripping something (like your sanity). But unlike turbulence, there’s a clear, calm path ahead.

Here are 5 quick truths:

  1. Oral ties aren't just in the mouth. They affect your baby's entire body.

  2. Struggles with breastfeeding might be your first big clue.

  3. Long-term, oral ties can impact speech, sleep, and even your baby’s movement.

  4. Chiropractic care gently addresses underlying tension without invasive procedures.

  5. Early support sets your baby up for smoother development, now and later.

Our free masterclass, "The Oral Ties Journey: From Signs to Solutions," helps you understand these connections deeply, clearly, and without overwhelm.

Because motherhood is tough enough. Let's ease this part together.

[Watch the webinar now]  

[Book a baby wellness consult here]

Because when feeding gets easier, everything else does too.

Warmly,

Dr. {name}




📧 Newsletter #4: “The Tension No One Tells New Moms About” ↴

Newsletter Copy:

You’ve been told it’s colic.

You’ve been told it’s “just a phase.”

You’ve even been told your baby will “grow out of it.”

But here’s what you haven’t been told:

That your baby’s fussiness, gas, and arching back during feeds might be a nervous system issue. Specifically, tension from something called tethered oral tissues.

These are small restrictions, like tongue-ties or lip-ties, that create a domino effect of tension throughout your baby’s spine and cranial system. When those tiny bands are too tight, they can tug on muscles, joints, and even the connective tissue that wraps around your baby’s entire nervous system (called the dura).

The result? Babies who can’t relax. Can’t turn their head evenly. Can’t seem to settle, no matter how many tricks you try.

This is exactly why we created our free educational webinar:

The Oral Ties Journey: From Signs to Solutions

You’ll learn how to spot the signs of oral ties, what most providers overlook, and how chiropractic care helps your baby release stored tension so they can thrive.

[Click here to watch or register] Or 

[book your in-office baby evaluation]

You don’t need to guess anymore. Let’s get you clarity.

Best,

Dr.{name}

P.S. Our free Oral Ties Resource Guide includes feeding tips, post-frenectomy care, and signs that your baby may need extra support. Get it when you sign up.




6️⃣ Social Media Promotion:

Facebook Group Posts

Initial Announcement Post:

🔴 ATTENTION PARENTS: FREE MASTERCLASS ALERT 🔴

"THE ORAL TIES JOURNEY: FROM SIGNS TO SOLUTIONS"

Is your baby struggling with feeding? Are you stuck in the "should we revise or not" loop? Overwhelmed by conflicting advice about your baby's oral tie? You're not alone! 💕

In this value-packed 30-minute masterclass with {name}, you'll discover:

  • Why that tiny restriction under your baby's tongue affects their ENTIRE body

  • The critical nervous system connection most providers miss completely

  • Natural approaches that address the whole picture, not just the visible tie

  • How to confidently decide if revision is right for your baby

  • Practical strategies that support your baby's development regardless of your choice

ON-DEMAND ACCESS - Watch whenever works for YOUR schedule!

Just 30 minutes of life-changing information

Who should watch? Any parent navigating oral ties, feeding challenges, revision decisions, or simply seeking clarity beyond what you can see in your baby's mouth.

SPECIAL OFFER: All registrants receive $100 off a comprehensive new patient evaluation!

Register here: [Link]

Tag a parent friend who needs this information!




Value-Teaser Post:

PAINFUL NURSING? REFLUX? ARCHING? IT MIGHT BE MORE THAN A TIE 🤱

Did you know that oral ties are connected to a fascial system that runs through your baby's ENTIRE body?

This is just ONE of the eye-opening insights in our free on-demand masterclass: "The Oral Ties Journey: From Signs to Solutions"

As parents, navigating oral ties can feel overwhelming with conflicting advice from different providers. But what if many common challenges (such as painful nursing, reflux, arching, sleep issues) are connected to something deeper than just what you can see in your baby's mouth?

Register now to learn:

- How your baby's oral tie connects to their entire body through fascinating fascial pathways  

- Why the nervous system plays a crucial role in feeding patterns  

- The natural solution thousands of parents are discovering beyond just "cut or don't cut"

Watch anytime, anywhere - this 30-minute masterclass fits into your schedule!

Register: [Link]

BONUS: $100 off a comprehensive new patient evaluation for all registrants!

Drop a ❤️ if you've ever felt confused about your baby's oral tie!




🎥 REELS CONCEPTS (Format: Script + CTA)

REEL 1“Is It Really Just a Tongue Tie?”

  • Script (Doctor, can be voiceover an adjustment):

     "If your baby is struggling with latch, seems tense, or always arches their back, you might’ve heard ‘Just get it checked out.’ But what if the restriction isn’t just in the mouth?
    There are five major nerves and 26 muscles involved in feeding, and sometimes what looks like a tongue tie is really a nervous system issue. That’s where chiropractic comes in."

  • On-screen text:
     "Oral ties are more than tissue."
     “Feeding. Sleep. Development. Speech. It’s all connected.”

  • CTA:
     🔗Link in bio to join our free webinar & get $100 off your baby’s nervous system evaluation.




REEL 2: “Painful Latch Isn’t Normal”

  • Script:

    Breastfeeding is supposed to be beautiful, but if you're dealing with pain, dribbling, shallow latch, or a baby that falls asleep mid-feed, something deeper could be going on.
    Tight oral tissues and nervous system tension can cause feeding struggles that no one told you about. Let’s change that.

  • On-screen text:

    Painful breastfeeding? You’re not doing it wrong. There’s a root cause and we can help you find it.

  • CTA:
    Free oral ties webinar + $100 off new patient scan.
    Tap the link in bio.



REEL 3: “The Truth About Oral Ties They Don’t Tell You”

  • Script:

     You see the tie.
     But what you don’t see
     Is the fascial tension from head to toe.
     The miscommunication between your baby’s nerves.
     The way their whole body is working harder than it should.
     Oral ties don’t just live in the mouth.
     And revision isn’t your only option.

  • On-screen text:
     Oral ties → Nervous system → Development
     Chiropractic can support the whole picture.

  • CTA:
    Watch the full breakdown in our free webinar. Link in bio.




📊 CAROUSELS (Slides + Captions)

CAROUSEL 1: “5 Signs Your Baby’s Oral Tie Might Be More Than Just a Feeding Issue”

  • Slide 1:
    5 Signs It’s Not Just a Tongue Tie
    Oral ties are often only seen at the surface. But what’s underneath (tension, nerve interference, fascial restriction) is where the real story begins.
    Here are five signs your baby may need more than just a revision.

  • Slide 2:
    Constant Arching or Body Tension
    If your baby arches during or after feeding, stiffens up, or seems rigid in your arms, that’s a sign of deeper fascial and neurological tension. Oral ties can pull through the whole body’s midline, not just the mouth.

  • Slide 3:
    Shallow Latch or Painful Nursing
    If nursing feels pinchy or your baby struggles to stay latched, it’s often more than just positioning. A restricted tongue can’t elevate and seal properly which affects feeding, digestion, and mom’s comfort.

  • Slide 4:
    Reflux That Doesn’t Resolve
    Reflux medications won’t fix what’s driven by a poor latch or swallowing pattern. Oral ties can disrupt the suck-swallow-breathe rhythm, causing extra air intake and tension, both of which irritate digestion.

  • Slide 5:
    Sleep Disturbances or Noisy Breathing
    Your baby’s tongue position directly affects airway development. If the tongue can’t rest on the palate, you may hear snoring, mouth breathing, or frequent waking, especially during transitions between sleep cycles.

  • Slide 6:
    Trouble Turning Head or Delayed Milestones
    Ties can signal a broader pattern of nervous system imbalance. If your baby favors one side, has difficulty rolling, or isn’t meeting physical milestones, we look at how oral and body tension are connected.

  • Slide 7:
    Oral Ties May Be Just the Surface
    The tongue is the tip of the iceberg. Nervous system tension, miscommunication between key feeding nerves, and fascial restrictions can all play a role. 
    Learn the full picture in our free Oral Ties Journey webinar and get $100 off our new patient scans that reveal what’s really going on.
    Link in bio to register.

Caption 

Is it just a tongue tie? Or is there more to the story?
Oral ties can show up in ways that seem unrelated, but when you understand the fascial and nervous system connection, everything starts to make sense.

Our Oral Ties Webinar breaks it all down. Join free + get $100 off your baby’s evaluation at our office.

Link in bio to save your spot.




CAROUSEL 2: “What Every Mom Deserves to Know About Oral Ties”

  • Slide 1:
    What Every Mom Deserves to Know About Oral Ties
    You're not crazy. That latch that never feels quite right, the reflux that won't resolve, the restless sleep. It’s not in your head, and it’s not just a “phase.”
    There’s a deeper story behind oral ties, and you deserve to hear it.

  • Slide 2:
    It’s Not Just About Latch, It’s About the Nervous System
    Most providers only focus on the visible restriction.
    But your baby’s ability to feed, breathe, and develop is regulated by their nervous system. Oral ties are often a symptom of deeper tension patterns that start from the head and spine.

  • Slide 3:
    Feeding Involves 5 Major Nerves + 26 Muscles
    Tongue ties don’t exist in isolation.
    Feeding is a full-body process coordinated by five cranial nerves and over two dozen muscles, all of which must communicate in harmony. Misalignments or imbalances can mimic or worsen the effects of oral ties.

  • Slide 4:
    Oral Ties Can Affect Sleep, Speech, and Even Movement
    These restrictions don’t just interfere with feeding. They can impact:
    Speech development
    Airway and sleep quality
    Crawling, rolling, and coordination
    The tongue is an anchor for growth. If it’s not functioning properly, it affects the whole system.

  • Slide 5:
    Revision Isn’t Your Only Option
    A laser isn’t a magic fix.
    Sometimes revision is needed, but if underlying nerve tension isn’t addressed, the same challenges often return. There are gentle, natural ways to release body-wide tension before or instead of revision.

  • Slide 6:
    Gentle Chiropractic Care Can Support Your Baby’s Development
    At {practice_name}, we assess how oral ties affect the entire body.
    Using advanced INSiGHT scans and pediatric techniques, we help restore balance in the nervous system, allowing feeding, sleep, and movement to improve naturally.

  • Slide 7:
    Empowered Care Starts with Understanding the Full Picture
    You deserve a provider who looks at the whole baby, not just the mouth.
    Join our free oral ties webinar to learn how to support your baby naturally whether you're considering revision or just want clarity.
    BONUS: $100 off your baby’s new patient evaluation

Tap the link in bio to register.

Caption 

Most providers only look inside the mouth.
At {practice_name}, we look at the entire body.
Our oral ties webinar helps you confidently decide what your baby really needs. No more guesswork, no more overwhelm.

Register for free + get $100 off your baby’s scan → Link in bio.




CAROUSEL 3: “The Oral Ties Journey: From Signs to Solutions”

  • Slide 1:
    The Oral Ties Journey: From Signs to Solutions
    There’s a reason feeding feels harder than it should.
    Painful latch.
    Reflux that won’t resolve.
    Sleep that’s never restful.
    It’s not just a “tongue tie,” it’s a full-body pattern that deserves a full-body solution.
    Let’s walk through it together.

  • Slide 2:
    Step 1 — Understand the Real Cause: Fascial + Nerve Tension
    What you see in your baby’s mouth is only part of the story.
    Oral ties often signal deeper tension patterns in the body’s fascia and nervous system (from the top of the head to the tips of the toes).
    This is why some babies “pass” visual tie checks but still struggle.
    It’s not just tissue, it’s tension.

  • Slide 3:
    Step 2 — Learn Gentle, Non-Invasive Solutions
    Not every challenge requires a revision.
    Gentle, neurologically focused chiropractic care can help:
    Release stored tension
    Improve nerve function
    Restore coordination in the muscles that support feeding
    This is the foundational work that supports your baby before instead of any procedure.

  • Slide 4:
    Step 3 — Decide with Confidence: Revise or Not?
    You deserve real clarity, not more confusion.
    Whether you choose to revise or not, we’ll give you a framework to make an informed decision that feels aligned, not pressured.
    Because confident parents create confident babies.

  • Slide 5:
    Step 4 — Support Your Baby’s Nervous System Either Way
    Revision is just one piece of the puzzle.
    To get lasting results, we support your baby’s nervous system before and after any procedure to ensure healing, balance, and better long-term function.
    It’s not about “fixing” one spot. It’s about restoring harmony in the whole body.

  • Slide 6:
    Step 5 — Watch Your Baby Thrive Through Whole-Body Care
    When we support the body as a whole, everything improves.
    Feeding becomes smoother.
    Sleep gets deeper.
    Development becomes more coordinated.
    This is what true healing looks like:
    ✨ Not just a quick fix, but a real transformation from the inside out.

  • Slide 7:
    Join the Free Webinar & Take the First Step
    Get the full breakdown in our on-demand webinar:
    The Oral Ties Journey: From Signs to Solutions
    You’ll learn what oral ties really affect and how to help your baby thrive with or without revision.
    Register now & receive $100 off your baby’s new patient evaluation + INSiGHT scans

Link in bio to register.

Caption 

Your baby deserves more than a band-aid solution.
Whether you’re unsure about revision or just want natural support for feeding challenges, this free resource is for you.
Join Dr. {name} as they walk you through the full oral ties journey.
Bonus: $100 off new patient scans when you register today.

Link in bio.




📱Behind-the-Scenes Instagram Story Ideas

  • Show doctor demonstrating the fascial connections using a model

  • Share a poll asking "Which of these challenges is your baby experiencing?" with options:

    • Painful nursing

    • Reflux/arching

    • Sleep difficulties

    • Digestive discomfort

    • Difficulty reaching milestones

  • Use the "Questions" sticker to collect specific questions about oral ties:
     "What's your biggest question about your baby's oral tie?"

  • Show a before/after of baby's posture or a testimonial clip from a parent

Share a quick fact:
 "Did you know your baby's tongue restriction connects to their diaphragm? Learn more in our masterclass!"




7️⃣ Mom Groups & Forums:

💬 Facebook Post For Mom Groups

Post Title (optional):
Baby struggles to latch, sleep, or stay comfortable? This might help.

Hey mamas 💕
I’m Dr. {name}, a pediatric chiropractor in {city}, {state}. I see many families struggling with the overwhelm of tongue/lip ties and not knowing what’s actually going on.

I created a 30-minute masterclass to help:
The Oral Ties Journey: From Signs to Solutions
It explains:
→ How ties affect feeding, sleep, and development
→ What your baby’s latch and behavior are telling you
→ What to consider before or after a revision

You can watch anytime here → [link]
Feel free to share with a mama who needs this. We’re here to support families through the fog.




8️⃣ Additional Marketing Ideas:

Partnerships with Complementary Businesses: Connect with businesses that serve families navigating oral ties, such as:

  1. Local lactation consultants
  2. Birth centers and midwifery practices
  3. Pediatric dentists who do revisions
  4. Speech therapists
  5. Occupational therapists
  6. Natural baby stores

Offer to create co-branded materials or provide special offers for their clients.

  • LIVE Q&A Sessions: Host monthly live Q&A sessions on Facebook or Instagram where parents can ask specific questions about oral ties. Use these sessions to promote the masterclass.
  • Parent Testimonial Videos: Create short (30-second) testimonial videos from parents whose children have benefited from your comprehensive approach to oral ties, highlighting:
    1. Feeding improvements
    2. Sleep changes
    3. Developmental progress
    4. Comfort and mood enhancements
  • Podcast Appearances: Reach out to parenting and wellness podcasts popular with local parents to have the doctor appear as a guest discussing the whole-body approach to oral ties.
  • Paid Advertising:Consider running targeted ads on:
    1. Facebook/Instagram Ads (target parents of young children in local area)
    2. Google Ads (target specific search terms like "tongue tie revision," "breastfeeding pain," "baby reflux natural solutions")
    3. Local parenting publications and websites
  • Blog Post Series:Create a series of blog posts, each addressing one aspect of the oral ties journey in depth:
    1. "Beyond the Visible Restriction: The Fascial Connection of Oral Ties"
    2. "The Nervous System's Role in Your Baby's Feeding Patterns"
    3. "Making the Revision Decision: A Comprehensive Framework"
    4. "Supporting Your Baby's Development Before and After Revision"
    5. "The Long-Term Impact of Oral Ties on Speech, Sleep, and Development"
       Each post should end with information about the masterclass.
  • Video Demonstration: Create a short video showing how gentle chiropractic techniques support babies with oral ties. Many parents have misconceptions about chiropractic care for infants, and seeing the gentle approach can ease concerns.
  • Referral Program: Create a special referral program where current practice members who refer someone to watch the webinar receive a special gift or service.
  • Educational Handouts for Local Providers: Develop professional educational materials for local pediatricians, lactation consultants, and other providers explaining your comprehensive approach to oral ties. Include information about the webinar as a resource they can share with patients.




🙏 Conclusion

The "Oral Ties Journey: From Signs to Solutions" webinar provides a valuable opportunity to position your practice as the expert in comprehensive oral ties care while generating qualified leads. By implementing this multi-channel marketing strategy, you'll not only educate your community but also create a steady stream of new patients seeking your unique approach.

Remember, the key to success is consistency across all channels and a strong follow-up sequence that nurtures leads through their decision-making process. Focus on educational content that highlights your comprehensive understanding of oral ties, and you'll naturally attract families seeking solutions beyond the traditional "cut or don't cut" approach.

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