After the TARGET AUDIENCE section, each subsequent section is organized by marketing channel and includes channel-specific copy. For DIGITAL FLYERS, you'll find detailed instructions on creating your own designs. For all remaining sections, simply copy and paste the provided content into its corresponding channel.
Table of Contents ↴
- Overview
- Target Audience
- Every Marketing Channel With All Promotional Content👇
- Conclusion
🔎 Overview:
The Birth Prep Webinar: Understanding the Connection Between Chiropractic and Power, Passage & Passenger is a free, on-demand class for expectant mothers seeking natural, aligned preparation for birth. It walks parents through the Three Ps: Power (nervous system), Passage (pelvic alignment), and Passenger (baby’s position), and how chiropractic care supports each one for a smoother, more empowered birth experience.
With a focus on the Webster Technique and the nervous system's role in labor coordination, this masterclass offers education, strategy, and hope to mamas who want to prepare for birth with more intention and confidence.
🎯 Target Audience:
First-time moms seeking clear, confident birth prep
Moms with past traumatic or difficult births
Women dealing with back pain, insomnia, or discomfort in pregnancy
Families wanting alternatives to medical interventions like inductions or epidurals
Moms interested in baby’s positioning (e.g., breech, posterior, high station)
Anyone curious about the Webster Technique or birth-focused chiropractic care
Every Marketing Channel With All Promotional Content👇
1️⃣ Internal in-Office Promotion:
Create an Office Poster or TV Digital Flyer ↴
[FOR BULLETIN BOARD / FRONT DESK / RESTROOMS / FAMILY ROOM]
EXPECTING? THIS FREE CLASS IS FOR YOU!
Your body has wisdom for birth. Let’s support it, naturally.
Join us for a free, on-demand masterclass designed to help you feel more confident, connected, and prepared:
“Birth Prep: The Power, the Passage & the Passenger”
- How your nervous system guides contractions and labor
- Why pelvic alignment matters for birth outcomes
- What impacts baby’s positioning, and how to support it gently
If you're pregnant and want to better understand your body’s design for birth, this class is for you.
Watch anytime → Just 30 minutes!
BONUS: Get $100 OFF a prenatal evaluation + scan when you register
REGISTER NOW: [QR CODE] or Link
Because birth isn’t just physical, it’s neurological, biomechanical, and emotional.
Let’s prepare in all the right ways
Questions? Ask the Front Desk!
2️⃣ Text Message Campaign:
📱 Initial Text Announcement (Awareness & Opt-In) ↴
{name}:
Feeling unsure about how your body is preparing for birth? This FREE class explains how your nervous system, pelvis, and baby all work together, naturally.
🎥 Watch now → [short link]
($100 off prenatal evaluation included!)
Know a mama who needs this? Forward it along 💛
📱 Follow-Up Text (Education & Trust-Building) ↴
{name}:
Still time to catch our “Birth Prep: Power, Passage & Passenger” webinar!
✔️ Nervous system support
✔️ Pelvic alignment explained
✔️ Baby positioning tips
✔️ Mind-body connection
🎥 Watch anytime → [short link]
Includes $100 off your prenatal evaluation!
📱 Special Offer Text (Urgency + Clear CTA) ↴
{name}:
⏰ LAST CHANCE!
Get $100 OFF your prenatal Insight Scan + evaluation—offer ends soon.
Start by watching our FREE birth prep webinar → [short link]
This could be the missing link in your pregnancy journey. Feel more confident and supported 💛
3️⃣ Provider Outreach:
📧 Email Template for CO-MANAGING with a practice member/referral ↴
Subject: Supporting [Patient Name] Together With Birth Prep, Nervous System Care & Collaboration
Email Copy:
Hi [Doula’s First Name], (Midwife's/OB)
I hope you're doing well and finding grounding in the beautiful work you do. I'm Dr. {name}, a family and prenatal chiropractor here in {city}, {state }, and [ROLE] of {company_name}. I’m reaching out because we’re currently working with a mutual client, [Patient Name], who began care with us to support her with birth prep, pelvic balance, nervous system regulation, etc., during her pregnancy.
As you know, preparing for birth is about so much more than just the big day. It's about helping mamas feel safe, strong, and supported in body, mind, and nervous system. That’s why I wanted to connect and share a resource we created that aligns beautifully with the work you do:
Free On-Demand Webinar: “Birth Prep & The 3 P’s: Power, Passage, Passenger”
[Insert Link]
This 30-minute class walks parents through how chiropractic care can support:
Power: Balanced nervous system signaling for effective, coordinated contractions
Passage: Pelvic alignment and mobility to optimize space during labor
Passenger: Baby’s positioning through balanced ligaments and reduced tension
We also dive into the impact of stress on the birthing process and how our nervous system-focused care helps women shift into a more regulated, resilient state throughout pregnancy.
We love collaborating with doulas and feel honored to support the sacred work you do. If you're ever interested in co-hosting events, joining forces for prenatal education, or simply connecting over coffee or a call, I’d love to chat.
Please don’t hesitate to reach out if you’d like more information about [Patient First Name]’s care or how we can work together to help your clients feel more confident and connected throughout their journey.
With gratitude,
Dr. {name}
Prenatal & Pediatric Chiropractor | {practice_name}
[Email Address] | [Phone Number]
[Website URL]
4️⃣ Provider Facebook Group Post:
For midwives, OBs, Doulas, pelvic floor PTs, prenatal professionals, etc...
FOR PROVIDERS: Calling all midwives, doulas, pelvic floor therapists, and prenatal professionals:
A new, FREE on-demand webinar was created just for expecting parents:
“Birth Prep: The Power, the Passage & the Passenger”
In just 30 minutes, it walks families through:
✔️ How the nervous system coordinates contractions and birth
✔️ Why pelvic alignment impacts labor progression and comfort
✔️ How baby’s position is influenced by ligament balance and space
✔️ When chiropractic care may help support birth outcomes
This is a great educational tool for clients who:
Are seeking more natural ways to prepare for labor
Are experiencing back/pelvic discomfort, poor sleep, or anxiety
Want to understand how alignment affects baby’s position
Feel overwhelmed or unsupported by standard advice
Watch anytime + receive $100 off a prenatal evaluation with registration
[Insert link to webinar]
Please feel free to share with your clients or message for more info on collaborative care pathways.
Warmly,
Dr. {Name} | {Practice Name} | {City, State}
5️⃣ Email Marketing:
📧 Newsletter #1: “Pregnancy, Birth & the Power of the Nervous System”” ↴
Newsletter Copy:
Hi,
One of the most overlooked parts of preparing for birth isn’t the nursery or the hospital bag — it’s the nervous system.
Your nervous system sets the tone for how your body adapts to pregnancy, how your muscles and ligaments prepare for labor, and even how your baby experiences those first moments earthside. When it’s calm and balanced, labor tends to progress more smoothly. When it’s stuck in stress mode, tension can build — physically and emotionally.
That’s why we put together our Birth Prep Webinar. It’s an on-demand class you can watch anytime, designed to help expecting moms (or those planning to be) understand:
How the nervous system influences labor, birth, and postpartum recovery
Why gentle chiropractic adjustments support comfort, balance, and pelvic alignment
Simple strategies you can start today to prepare your body for birth naturally
Ways to support your baby’s nervous system in those early days
Even if you’re not currently expecting, this is powerful knowledge to share with a friend, sister, or coworker. And if you are pregnant, it may just give you the confidence and peace of mind you’ve been looking for.
👉 Watch the webinar here: [Insert Evergreen Registration Link]
Your body was designed for birth. Preparing your nervous system helps you step into that experience with more ease and resilience.
With gratitude,
Dr. {Name}
P.S. The webinar also comes with a downloadable Birth Prep Guide filled with practical tips you can start using right away.
📧 Newsletter #2: “ Pelvic Alignment & the Space Baby Needs” ↴
Newsletter Copy:
We often hear things like “my baby is breech” or “they haven’t dropped yet”—as if baby’s position is random. But here's the truth:
Your baby’s positioning is deeply influenced by the space and balance inside your body—especially your pelvis.
When the pelvis is misaligned, it can create tightness in the ligaments that support the uterus. That tension can restrict how your baby moves and even how they engage with the birth canal.
Chiropractic care during pregnancy (especially with a Webster-certified provider) helps maintain balance in your pelvis, reducing tension and giving your baby the room to find their ideal position—head down, facing your back, engaged and ready.
It’s not just about alignment—it’s about creating a supportive environment from the inside out.
🎥 Learn more inside our free masterclass → [insert link]
📥 Bonus: $100 off a prenatal evaluation for webinar viewers
With care,
Dr. {Name}
📧 Newsletter #3: "What Most Birth Plans Forget" ↴
Newsletter Copy:
Hi there,
You’ve probably seen the checklists:
✔️ Pack the hospital bag
✔️ Write your birth plan
✔️ Practice your breathing techniques
But here’s the thing: True birth prep goes so much deeper than lists.
It’s about supporting the three foundational elements that shape how labor flows:
Power = Your nervous system
Passage = Your pelvis and alignment
Passenger = Your baby and their position
When these three are in harmony, birth often progresses with less resistance, more efficiency, and more confidence.
This framework has helped so many families feel less anxious, more informed, and more connected to their bodies in the final weeks of pregnancy.
We created a free, on-demand class to walk you through each of these pieces—and how you can support them naturally, starting today.
Watch the class here → [insert link]
You were made for this. We’re here to help your body feel ready.
Warmly,
Dr. {Name}
📧 Newsletter #4: “4 Things Every Mama Should Know About Preparing for Birth 💛” ↴
Newsletter Copy:
As a prenatal chiropractor and a mama myself, I’ve supported hundreds of women walking through this sacred transition. And I can tell you this: your body already knows more than you think.
Today I want to share four research-backed truths about preparing for birth that many expecting moms aren’t told, but deeply deserve to know: and if you are not pregnant, share this with a friend who is!
1. Your Nervous System Coordinates the Entire Birth Process
From the strength of your contractions to your baby’s descent, your nervous system is the conductor of labor. When it’s under stress or dysregulated, your body may have a harder time progressing or adapting during birth.
When supported through chiropractic care, we help reduce interference in that system — so the messages from your brain to your uterus flow freely. This isn’t just about structure — it’s about function.
2. Pelvic Alignment Creates Space for Baby to Move Through
Your pelvis isn’t one fixed bone — it’s made up of multiple joints and ligaments that shift and adapt throughout pregnancy.
But when there's imbalance (often from posture, old injuries, or baby’s growth), it can restrict motion or reduce the space available during labor.
Gentle chiropractic adjustments support optimal alignment of the pelvis and sacrum — helping create a balanced and mobile passageway when it matters most.
3. Baby Positioning Is Influenced by More Than Luck
Your baby’s ability to find their optimal position — ideally head-down, chin-tucked, and facing your back — depends on the space and tension within your uterus and pelvis.
Through the Webster Technique, we reduce ligament tension and restore balance in the structures surrounding the uterus. This gives your baby the space to move into their best position on their own.
4. Your Mind and Body Are Speaking the Same Language
Stress hormones like cortisol cross the placenta, and prolonged stress during pregnancy can influence everything from baby’s growth to labor progression.
Supporting the nervous system isn’t just about mechanics. It’s about helping you shift from fight-or-flight into rest-and-digest, the state where your body can soften, open, and do what it’s designed to do.
You don’t need more pressure. You need more support, more clarity, and more trust in your body’s design.
That’s why we created a free, 30-minute on-demand class for expecting mamas like you:
“Birth Prep: The Power, the Passage, and the Passenger”
You’ll learn exactly how your nervous system, your pelvis, and your baby are working together — and how we support that process through gentle, neurologically-based chiropractic care.
[Click here to watch anytime]
Because the best birth prep isn’t about controlling every outcome, it’s about creating the right conditions for your body to do what it was always meant to do.
With heart,
Dr. {Name}
6️⃣ Social Media Promotion:
Facebook Group Posts ↴
Initial Announcement Post:
FREE MASTERCLASS FOR EXPECTING MAMAS:
“Birth Prep & The 3 Ps: Power, Passage, and Passenger”
Pregnancy is magical, but let’s be real, it can also feel overwhelming.
Are you:
Unsure if your body is “ready” for birth?
Wondering about your baby’s position as your due date gets closer?
Worried about pain, slow labor, or “failure to progress”?
Feeling dismissed when asking about natural alternatives to interventions?
You’re not alone. Most birth prep only covers one small piece of the puzzle. The truth? Your body has innate wisdom for birth. It just needs the right support.
In this free, 30-minute on-demand masterclass with Dr. {Name}, you’ll learn:
The Three Ps of Birth, Power, Passage, and Passenger, and why all three matter for a smoother labor
How your nervous system acts as the conductor of birth, coordinating contractions and baby’s movements
Why pelvic alignment can make all the difference for comfort, positioning, and progress
What the Webster Technique is and how it supports pregnancy + birth
Practical strategies you can use right now to prepare your body
This is eye-opening, empowering info every mama deserves before birth.
BONUS: All registrants receive $100 OFF a comprehensive new patient evaluation + INSiGHT Scan to see exactly how your body is preparing for birth.
Register here: [Link]
Tag a mama friend who deserves to feel confident and supported heading into her birth.
Intsagram Inital Post:
Post: Graphic with the title of webinar
Caption:
✨ New Free Masterclass for Expecting Mamas ✨
Pregnancy is powerful, but it can also feel overwhelming.
So much advice. So many “must-do’s.” So many questions…
Is my body really ready?
Is my baby in the right position?
What if labor doesn’t progress?
That’s why we created a free, on-demand class:
“Birth Prep & The 3 Ps: Power, Passage, and Passenger.”
In just 30 minutes, Dr. {Name} will walk you through:
• Why your nervous system is the conductor of birth
• How pelvic alignment can change your birth experience
• The Webster Technique and why it matters
• Practical ways to prepare your body right now
Your body was designed for this. Let us show you how to support it.
Bonus: All registrants receive $100 OFF a new patient evaluation + INSiGHT Scan.
Link in bio to register.
🎥 REELS CONCEPTS: Format (Script + CTA) ↴
REEL 1: "What If Birth Prep Wasn’t Just Stretches & Affirmations?"
On-Screen Hook:
“You’re doing the stretches, listening to the affirmations… but is your nervous system ready for birth?”
Video: B roll of adjusting pregnant mom or insight scans with pregnant mom
Caption:
Stretches and affirmations are beautiful tools. They calm the mind, release tension, and connect you with your body—which all matters in labor.
But what most moms aren’t told? Your nervous system is the command center of birth.
It controls:
🧠 How your uterus contracts
🔄 How your body adapts to baby’s movement
🌀 How quickly (or slowly) your labor progresses
⚖️ How you shift between tension and surrender
If your nervous system is in fight-or-flight, or if your pelvis is under strain, your body may know what to do… but not be able to do it effectively.
That’s why nervous system-focused chiropractic care (like the Webster Technique) can be such a powerful part of true birth preparation.
✨ In our free 30-minute class, we walk you through:
✔️ Why your nervous system matters
✔️ How pelvic alignment affects baby’s position ✔️
What to do to feel more confident and connected before birth
🎥 Watch now → [link in bio]
Your body already knows how to birth. We’re just here to help it do what it was designed to do—with more ease, space, and support 💛
REEL 2: “The 3 P’s of Birth Prep”
Doctor Talking to Camera Script:
“As a prenatal chiropractor, I talk to so many moms doing all the right things—birth classes, perineal massage, breathing techniques. But they’re still unsure if their body is really ready for labor.
Here’s what we look at clinically:
Power → your nervous system’s ability to coordinate labor Passage → your pelvis and how well it’s aligned Passenger → your baby’s position
When all three are supported, labor tends to flow more naturally.
If you’re pregnant and want to feel more confident, more prepared, and more supported—we created a free 30-minute webinar that walks you through all of this.
Tap the link in our bio to watch it anytime—and get $100 off your prenatal evaluation.”
Caption:
You’ve likely heard it all when it comes to birth prep: “Do the miles circuit,” “Practice breathing,” “Visualize your birth.”
But here’s the thing: if we’re not supporting the nervous system, we’re missing the foundation.
The Three P’s—Power, Passage, and Passenger—are what we use clinically to understand how a body is preparing for birth:
✨ Power = your nervous system. It drives contractions and hormone coordination.
✨ Passage = your pelvis. Alignment creates more space for baby to descend.
✨ Passenger = your baby. Their position depends on the environment we create inside.
And here’s what most people don’t know:
These three systems are interconnected—and adjustments using the Webster Technique can help support all three.
In our free 30-minute webinar, we walk you through:
✔️ How to support each of the 3 Ps
✔️ How your nervous system impacts labor
✔️ What alignment and balance really look like in pregnancy
🎥 Watch on-demand anytime → [link in bio]
Your birth prep deserves more than checklists.
Let’s prepare your body from the inside out. 💛
REEL 3: “Wait—My Nervous System Affects My Birth?””
Audio: Surprise/reveal audio (e.g., “I was today years old when I learned…”)
On-Screen Text:
“I was today years old when I learned…”
→ “That my nervous system controls my uterus, contractions, and birth progression”
Video: B roll adjusting
Caption:
No one told you because most birth prep skips this:
🧠 Your nervous system is the command center of labor.
We created a free class to walk you through how your body, baby, and brain all work together during birth.
📲 Link in bio to watch “Birth Prep: Power, Passage & Passenger”
🎁 Includes $100 off prenatal Insight Scan + evaluation
REEL 4: “What If You Didn’t Wait Until 36 Weeks?”
Hook (On-Screen Text):
“What if you started chiropractic care at 12 weeks instead of 36?”
Video: B Roll Adjusting
Caption:
Waiting until the third trimester for support?
You’re not too late — but there’s so much more we can do sooner.
✨ Pelvic alignment
✨ Baby’s position
✨ Nervous system regulation
These things don’t magically happen in week 38.
Start earlier. Prepare better.
🎥 Learn how in our free birth prep class → [link in bio]
🎁 Includes $100 off your prenatal scan + evaluation
📊 CAROUSELS (Slides + Captions) ↴
CAROUSEL 1: "Pregnant Mamas: This is the #1 Thing Most Birth Plans Are Missing…
Slide 1 (Cover):
Pregnant Mamas: This is the #1 Thing Most Birth Plans Are Missing…
Slide 2: Power, Passage & Passenger
Birth is not just a physical event. It is a neurological, biomechanical, and emotional experience.
Chiropractic care can support ALL of it.
We focus on these 3 key elements for birth prep:
✔️ Power (your nervous system)
✔️ Passage (your pelvis)
✔️ Passenger (your baby)
Slide 3: Power: The Nervous System Connection
Your uterus is guided by your nervous system.
If there’s tension or interference in that system, your body might struggle to coordinate labor effectively.
Chiropractic adjustments help restore proper nerve flow, allowing for more effective contractions when labor begins.
Slide 3: Passage: Creating Space for Baby
Your pelvis isn’t one solid bone. It is designed to move and adapt.
But everyday stress or misalignments can affect its ability to open and support birth.
Chiropractic care helps align the pelvis, creating the most space possible for the baby to move through smoothly.
Slide 4: Passenger: Your Baby’s Position Matters
Optimal fetal position (head-down, facing your back) can make a huge difference in your birth experience.
Tension in the uterus and ligaments can affect how a baby moves and settles.
Adjustments balance these structures, supporting the baby's best positioning naturally.
Slide 5: The Missing Piece in Birth Prep
So many mamas prepare for birth with classes, doulas, or prenatal yoga…
But forget to support the one thing that coordinates it all: the nervous system.
Chiropractic care gives your body the alignment, balance, and power it needs to birth confidently.
Slide 6: Ready to Learn More?
We created a free on-demand webinar that walks you through how chiropractic can support birth from day one.
“Birth Prep: The Power, the Passage, and the Passenger”
Register now or book your prenatal appointment. Link in bio!
[Insert your link to register or schedule]
Caption ↴
Most birth plans miss this crucial piece.
Your body already knows how to birth, but when your nervous system is under stress or your pelvis isn’t in ideal alignment, it can make that beautiful process more difficult than it needs to be.
That’s why at {company_name}, we focus on the 3 Ps of Birth Prep:
✔️ Power (your nervous system)
✔️ Passage (your pelvis)
✔️ Passenger (your baby)
When all 3 are supported, your body can do what it was designed to do — with more ease, flow, and confidence.
Want to learn more?
We created a free, on-demand birth prep webinar that walks you through it all.
Tap the link in bio to register or book your prenatal chiropractic visit today.
CAROUSEL 2: “Feeling Stressed During Pregnancy?”
Slide 1 (title):
Feeling Stressed During Pregnancy?
Here’s why that matters for your birth — and what you can do
Slide 2:
“Relax for birth” is easier said than done
Birth requires your body to soften, open, and let go. But if your nervous system is still in survival mode… …it’s not just hard, it’s biologically impossible.
Slide 3:
Your nervous system sets the tone for labor
There are two key states: 🧠 Fight or Flight = tense, guarded, protective 🌿 Rest & Digest = calm, open, adaptable
Labor needs the second one.
Slide 4:
Why stress affects birth
When you’re stressed, your body releases hormones like cortisol that can:
→ Disrupt contractions
→ Slow down labor progression
→ Make it harder for baby to engage
Your body isn’t broken, it’s just trying to protect you.
Slide 5:
So how do we shift that state?
Chiropractic adjustments help your nervous system down-regulate—meaning:
✔️ Less tension
✔️ More balance
✔️ Better coordination between brain, body & baby
It’s not just about comfort. It’s about nervous system regulation.
Slide 6: Want to go deeper?
🎥 We created a free 30-minute class just for you: Birth Prep: Power, Passage & Passenger → Learn how the nervous system, pelvis, and baby’s position all work together 🎁 Includes $100 off a prenatal evaluation + scan
✨ Tap the link in bio to watch now!
Caption ↴
You’ve probably heard it before:
“Just relax for birth.”
But here’s the truth most people don’t talk about… your ability to relax isn’t just mental—it’s neurological.
If your nervous system is stuck in fight-or-flight, your body can’t fully open, soften, or progress through labor the way it was designed to.
That’s where chiropractic care during pregnancy comes in.
Gentle, nervous-system focused adjustments help your body shift into a more regulated state—so it’s not just prepared for birth… it’s ready to work with it.
We break this down inside our free 30-minute class:
Birth Prep: Power, Passage & Passenger
🎥 Watch on-demand anytime → [link in bio]
🎁 Includes $100 off your prenatal evaluation + scan
Because birth prep shouldn’t just be about checklists.
It should be about helping your body feel safe, aligned, and ready from the inside out 💛
CAROUSEL 3: “Start Sooner. Birth Better.”
Slide 1 (Cover):
Start Sooner. Birth Better.
(Subtitle: Why waiting until 36 weeks is too late for real birth prep.)
Slide 2:
Pregnancy is a slow, brilliant transformation.
But your body doesn’t wait until the third trimester to start preparing.
So why should your care?
Slide 3:
By week 12:
🧠 Your nervous system is already adapting
🦴 Your pelvis is already shifting
🤰 Your baby is already growing into position
Slide 4:
Waiting to address alignment, tension, or stress until 36 weeks?
That’s like cramming for a marathon the night before.
Slide 5:
The earlier you begin chiropractic care in pregnancy:
✅ The more space baby has to settle
✅ The easier your body adapts
✅ The better your nervous system supports labor
Slide 6 (CTA):
This is the stuff we wish more mamas knew.
Start sooner. Prepare better.
Watch our free on-demand Birth Prep class
Includes $100 off a prenatal evaluation
[Insert link or “Link in bio”]
Caption:
You don’t need to be in pain or close to your due date to get support.
Early care = proactive care = better outcomes.
This is your sign to start now (or share with someone who should 💛)
CAROUSEL 3: “Start Sooner. Birth Better.”
Slide 1:
What’s the Webster Technique?
(Subtitle: And why every pregnant mama should know about it.)
Slide 2:
Let’s start here ⬇️
Your pelvis isn’t just one solid bone.
It’s a dynamic, adaptable space designed to expand and open for birth.
Slide 3:
But here’s the catch...
Stress, posture, and everyday life can cause misalignments in the sacrum or pelvis.
That tension can affect:
→ Baby’s position
→ Labor progression
→ Your comfort in pregnancy
Slide 4:
The Webster Technique is a specialized chiropractic approach developed just for pregnancy.
It’s gentle. Safe. And clinically designed to:
Balance the pelvis
Reduce ligament tension
Support the nervous system
Slide 5:
When your pelvis is aligned + your nervous system is regulated…
Baby has more room to move into an ideal position
Your body can coordinate contractions more effectively
You’re more comfortable in pregnancy and more prepared for birth
Slide 6 (CTA):
Curious if this could support your birth experience?
Watch our free 30-minute Birth Prep Masterclass
You’ll learn how the nervous system, pelvis, and baby all work together—plus get $100 off a prenatal scan + evaluation.
[Insert link or say “Tap the link in bio to start ”]
Caption:
The Webster Technique isn’t just about pain relief—it’s about preparation.
Your body already knows how to birth.
This is the gentle support it deserves.
Tag a pregnant friend who should not go through their entire pregnancy without knowing this 💛
📱Behind-the-Scenes Instagram Story Ideas ↴
Show the Insight Scan in ActionFilm a clip of an Insight Scan being performed or reviewed on a pregnant mom (with consent).
Caption idea: Ever wonder how we actually know what’s going on in your body during pregnancy?We don’t guess — we test.
Follow-up:
This scan helps us measure nervous system stress, alignment, and adaptability—so we can support your body before labor even begins.
Learn more inside our Birth Prep Webinar.
Use a Poll to Engage Your Audience
Prompt Slide:
Which of these are you feeling during pregnancy?
Low back or hip pain
Round ligament tension
Poor sleep
Baby feels high or “not engaged”
Follow-up Slide:
All of these can be signs your body needs more balance—especially in your nervous system and pelvis.
We talk about what to watch for (and what to do) in our free masterclass.
Use the Questions Sticker to Ask:
Prompt:
What’s your biggest question about chiropractic care during pregnancy?
Follow-up Content:
Record on-camera answers or slide responses.
Examples:
Q: Is it safe to get adjusted while pregnant?
A: Yes—especially with a Webster-certified provider. These adjustments are gentle and specifically designed for the pregnant body.
Q: What does it help with?
A: Everything from baby’s position to low back pain to supporting smoother labor. It’s about helping your body do what it was designed to do.
Share a Quick Testimonial or Before/After Quote
Example caption:
Before care: Baby was breech, constant pelvic pain, trouble sleeping
After 4 weeks: Baby flipped, less tension, sleeping through the night
Follow-up:
This isn’t about treating pain—it’s about preparing your body for birth.
Learn how in our free Birth Prep webinar (link in bio).
Film a Whiteboard or Model Walkthrough
Have a doctor walk through how the pelvis, ligaments, and nervous system work together in pregnancy.
Caption idea:
When the pelvis is misaligned, it can affect the tension in the uterus—and how your baby moves into position.
That’s why alignment and nervous system support matter before labor begins.
Share a Surprising Fact (Text or Talking Head)
Example:
Did you know your nervous system starts adapting for birth in the first trimester?
And it controls everything from contractions to hormone release?
That’s why birth prep isn’t just physical—it’s neurological.
Follow-up:
We walk you through all of this in our Birth Prep Masterclass.
It’s just 30 minutes and available to watch anytime.
Share a “Day in the Life” of a Prenatal Visit
Clips of a pregnant mom coming in, chatting with the front desk, receiving gentle care, and relaxing post-adjustment.
Caption ideas:
Prenatal visits are gentle, safe, and deeply supportive.
We’re here to help your body stay aligned, calm, and connected as you prepare to meet your baby.
7️⃣ Mom Groups & Forums:
Hey mamas,
I wanted to share something I’ve seen make a huge difference for women preparing for birth — especially if you’ve ever felt:
Unsure if your body is “ready” for labor
Worried about your baby’s position as your due date gets closer
Concerned about pain, slow labor, or “failure to progress”
Overwhelmed by conflicting advice about how to prepare
Dismissed when asking about natural alternatives to interventions
Here’s the truth: Your body was designed for birth, and it has an incredible innate wisdom. But most birth prep only focuses on one small piece of the puzzle.
That’s why I put together a free 30-minute masterclass called:
“Birth Prep & The 3 Ps: Power, Passage, and Passenger.”
In it, you’ll discover:
The 3 Ps of Birth and how they all work together
How your nervous system acts as the conductor of labor
Why pelvic alignment can make such a difference in comfort, progress, and baby’s position
What the Webster Technique is and how it supports pregnancy + birth
Practical steps you can take now to prepare your body
You can watch it anytime, on your schedule: [insert short link]
And if it resonates, you’ll also receive $100 off your prenatal evaluation and INSiGHT nervous system scan.
If you’re curious or have questions, feel free to DM me. I love connecting with other moms and sharing what’s worked for so many of the families we serve.
With care,
Dr. {Name}
{Practice Name} – {City, State}
Website: [your website link]
Prenatal + Family Chiropractic
8️⃣ Additional Marketing Ideas:
1. Partnerships with Complementary Birth Businesses
Local midwives, doulas, childbirth educators, pelvic floor therapists, lactation consultants, acupuncturists, prenatal yoga studios, and holistic baby boutiques.
→ Offer to co-host prenatal education nights, give them co-branded webinar flyers, or provide $100 prenatal evaluation cards they can pass out to expecting families.
2. LIVE Q&A Sessions
Host monthly Facebook or Instagram Lives: “Ask a Prenatal Chiropractor”
→ Topics: baby’s positioning, pelvic pain, preparing for birth, natural birth planning.
→ Include a CTA to register for the webinar and remind viewers of the $100 scan + prenatal evaluation offer.
3. Mama Testimonial Videos
Record 30–60 second videos from moms who saw big shifts during pregnancy (better sleep, less pain, baby turning head-down, smoother labor).
→ Example line: “My baby was breech, and I didn’t know what else to do. After starting chiropractic care, she turned, and my whole birth experience changed.”
4. Podcast Appearances
Pitch yourself to motherhood, birth, and holistic pregnancy podcasts.
→ Share your perspective on why birth prep must go beyond classes and breathing techniques, and include the 3 Ps framework (Power, Passage, Passenger).
→ Promote the webinar as the next step for listeners who want to feel prepared and supported.
5. Paid Advertising
Facebook/Instagram Ads: Target local women in their 2nd–3rd trimester with messaging around baby positioning, preparing for labor, pelvic pain, etc.
Google Ads: Target keywords like “how to prepare for labor naturally,” “pelvic alignment pregnancy,” “breech baby help,” “Webster Technique near me.”
Local Birth & Parenting Sites: Place ads or sponsored posts on birth educator, doula, or local mom blog platforms.
6. Blog Post Series
Turn webinar topics into short blog posts or email newsletters:
“The 3 Ps of Birth: What Most Birth Prep Classes Miss”
“Why Baby’s Position Matters More Than You Think”
“Your Nervous System: The Conductor of Birth”
“5 Natural Ways to Support Pelvic Alignment in Pregnancy”
Each post ends with an invitation to watch the webinar and save $100 on a prenatal evaluation.
7. Video Demonstration
Create a short video showing a gentle prenatal adjustment (with permission). Explain how light, specific, and safe it is.
→ Overlay captions like:
“Supporting birth prep isn’t about force — it’s about balance.”
“Safe. Specific. Gentle. Effective.”
8. Referral Program
Offer current patients a thank-you when they refer a friend who registers for the webinar and books a prenatal visit.
→ Examples:
$25 account credit
Local coffee or juice gift card
Small prenatal wellness goodie bag
9. Educational Handouts for Local Providers
Create a polished 1-pager to leave with doulas, OBs, midwives, pelvic floor therapists, etc.:
“Supporting Birth Through the 3 Ps: Power, Passage, Passenger”
→ Include visuals of pelvic alignment and nerve scans, signs of dystocia, and a link to the webinar.
→ Offer their clients $100 off the first prenatal evaluation.
10. Many Chat Automation
11. Post Carousel in Google My Business
🙏 Conclusion
The “Birth Prep & The 3 Ps: Power, Passage, and Passenger” webinar is a powerful way to position your practice as a trusted resource for expecting families who want more than just “wait and see” advice. It gives mamas real, natural strategies to prepare their bodies and babies for birth with confidence.
With a multi-channel marketing strategy, you’ll not only educate your community but also attract qualified leads who are actively searching for holistic options beyond interventions and unnecessary procedures.
The key to success is consistency, delivering the same empowering message across all platforms, and following up with a nurture sequence that builds trust and highlights your unique approach to prenatal care. By focusing on educational content that explains the connection between the nervous system, pelvic alignment, and birth outcomes, you’ll naturally attract families who value proactive, natural support for pregnancy and birth.
Need support? You're never on your own inside TCW™
If you have questions or need help applying what you’ve learned, reach out anytime via our 💬 in-App Chat, send us an email at 📧 support@thecontentwell.com, or join one of our 🗓️ weekly Q&A support calls to get live feedback and guidance.
