After the TARGET AUDIENCE section, each subsequent section is organized by marketing channel and includes channel-specific copy. For DIGITAL FLYERS, you'll find detailed instructions on creating your own designs. For all remaining sections, simply copy and paste the provided content into its corresponding channel.

Table of Contents ↴

1. Overview
2. Target Audience
3. Every Marketing Channel With All Promotional Content👇
   1. Internal in-Office Promotion
   2. Text Message Campaign
   3. Provider Outreach
   4. Provider Facebook/Community Group Post
   5. Email Marketing
   6. Social Media Promotion
      1. Facebook Groups Post
      2. Instagram/Facebook Initial Post
      3. Reels Concepts (Format: Script + CTA) 
      4. Carousels (Slides + Captions)
      5. Behind-The-Scenes Instagram Story Ideas
         
   7. Mom Groups & Forums
   8. Additional Marketing Ideas👇
      (ManyChat Automations, Google Business Profile Content, Referral Program, etc)
4. Conclusion

🔎 Overview

Managing Anxiety Through Nervous System Regulation and Chiropractic Care is a free, on-demand educational webinar for individuals and families who feel overwhelmed, constantly on edge, or stuck in stress mode. This class helps parents understand anxiety not as a personal failure, but as a sign of nervous system imbalance.

The webinar walks viewers through how the nervous system’s “gas pedal” (fight-or-flight) and “brake” (rest-and-digest) are meant to work together, why so many people get stuck in survival mode, and how this impacts emotions, sleep, digestion, behavior, and overall health. Families learn how gentle, nervous-system–focused chiropractic care supports regulation at the root level rather than just managing symptoms.

With education on Insight Scans, real-life examples, and a holistic approach to calming the nervous system, this masterclass offers clarity, reassurance, and hope to families looking for a calmer, more sustainable path forward.

🎯 Target Audience

• Parents raising anxious, sensitive, or overwhelmed kids
• Moms who feel constantly “on edge,” overstimulated, or emotionally depleted
• Families navigating sleep struggles, emotional outbursts, or chronic stress at home
• Individuals who’ve tried talk therapy, mindfulness, or medication and still feel stuck
• Parents seeking natural, body-based approaches to emotional regulation and resilience
• Families curious about nervous-system–focused chiropractic care and Insight Scans

1️⃣ Internal in-Office Promotion

📝 Office Poster or TV Digital Flyer↴

For Bulletin Board / Front Desk / Restrooms / Family Room

FEELING ANXIOUS, OVERWHELMED, OR ALWAYS “ON EDGE”?
This free class is for you and your family.

Anxiety isn’t a personal failure.
It’s a nervous system signal.

Join us for a free, on-demand masterclass designed to help families understand anxiety through a body-based, nervous-system lens:

“Managing Anxiety Through Nervous System Regulation & Chiropractic Care”

In this 30-minute class, you’ll learn:

• What anxiety actually is (and why it shows up physically)

• How the nervous system’s “gas pedal” and “brake” affect emotions, sleep, and behavior

• Why calming the body not just the mind matters

• How gentle chiropractic care supports nervous system regulation

• What Insight Scans reveal about stress patterns in adults and kids

If you or your child feel anxious, overstimulated, restless, or stuck in stress mode—this class is for you.

Watch anytime → Just 30 minutes!
🎁 BONUS: Get $100 OFF an Insight Scan + Nervous System Evaluation when you register

👉 REGISTER NOW:
[QR CODE] to Link

Because anxiety isn’t “all in your head.”
It’s neurological and there is a calmer way forward.

Questions? Ask the Front Desk!

2️⃣ Text Message Campaign

📱 Initial Text↴

{practice_name}: {first_name}, feeling anxious, overwhelmed, or like your body just can’t “calm down”?
This FREE online class explains anxiety through the nervous system and shows a different way forward.

🎥 Watch now → [short link]
($100 off an Insight Scan + Nervous System Evaluation included!)
Know a parent or teen who needs this? Feel free to forward 💛

📱 Follow-Up Text↴

{practice_name}: {first_name} there's still time to watch our “Managing Anxiety Through Nervous System Regulation” masterclass!

✔️ What anxiety really is
✔️ The nervous system’s gas pedal & brake
✔️ Why calming the body matters
✔️ How chiropractic care supports regulation

🎥 Watch anytime → [short link]
Includes $100 off an Insight Scan + evaluation

📱 Special Offer Text↴

{practice_name}: ⏰ LAST CHANCE
Get $100 OFF your Insight Scan + Nervous System Evaluation, offer ending soon.

Start with our FREE anxiety webinar → [short link]
You’re not broken. Your nervous system just needs support and there is a calmer way 💛

3️⃣ Provider Outreach

Email Templates for CO-MANAGING with a practice member/referral

📧 Cold Outreach Email: Adult Therapist↴

Subject: A nervous-system resource your clients may appreciate

Hi [First Name],

I hope this note finds you well. My name is Dr. {doctor_name}, and I’m a family chiropractor in {practice_city}, {practice_state}, specializing in nervous-system–focused care for adults, parents, and families.

I’m reaching out simply to introduce myself and share a free educational resource we recently created because it aligns closely with conversations many therapists are already having around anxiety, stress, and regulation.

We’ve found that many adults who are doing meaningful work in therapy still feel frustrated by how physical anxiety can feel, tight chest, racing thoughts, poor sleep, digestive stress despite having insight and strong coping tools.

With that in mind, we created a free, on-demand webinar called:

“Managing Anxiety Through Nervous System Regulation & Chiropractic Care”
[Insert Link]

It’s a short, 30-minute class that helps individuals understand:

• Anxiety as a nervous system pattern rather than a personal failure

• Why the body can stay in survival mode even when the mind understands what’s happening

• How bottom-up regulation can support the work done in therapy

• What gentle, nervous-system–focused chiropractic care looks like

This resource is educational only not therapy, not a replacement for mental health care and is designed to help clients feel more grounded and informed about their bodies.

If this feels like something that could support your clients, you’re very welcome to share it. And if you ever want to connect or learn more about how we approach nervous system regulation, I’d be happy to have a conversation.

Warmly,
Dr. {doctor_name}
Prenatal & Pediatric Chiropractor | {practice_name}
[Website] | [Email] | [Phone]

📧 Cold Outreach Email: Pediatric Therapist or Play Therapist↴

Subject: A nervous-system resource for parents of anxious kids

Hi [First Name],

I hope you’re having a great week. My name is Dr. {doctor_name}, and I’m a pediatric and family chiropractor in {practice_city}, {practice_state}, focused on nervous system regulation in children.

I’m reaching out to introduce myself and share a free educational resource we created for parents of anxious, sensitive, or easily overwhelmed kids because it closely aligns with the work pediatric and play therapists are already doing every day.

We often see families who are deeply committed to therapy, yet still feel confused by behaviors that seem “bigger than the moment” meltdowns, restlessness, sleep challenges, emotional shutdown, or constant vigilance. In many cases, these behaviors are driven by a child’s nervous system being stuck in survival mode.

To support families with that understanding, we created a free, on-demand webinar:

“Managing Anxiety Through Nervous System Regulation & Chiropractic Care”
[Insert Link]

In this 30-minute class, parents learn:

• Why anxiety-driven behaviors are nervous system responses, not misbehavior

• How chronic stress affects a child’s ability to self-regulate

• The role of the spine and nervous system in regulation and resilience

• How gentle chiropractic care can support a child’s sense of safety

This resource is educational, parent-focused, and meant to complement not replace therapeutic care.

If you feel this could be helpful for families you work with, you’re welcome to share it. And if you’d ever like to connect or learn more about our approach, I’d love to stay in touch.

With appreciation for the work you do,
Dr. {doctor_name}
Prenatal & Pediatric Chiropractor | {practice_name}
[Website] | [Email] | [Phone]

4️⃣ Provider Facebook/Community Group Post

📱 Facebook/Community Wall Post↴

For therapists (adult and pediatric), play therapist, etc. 

For fellow therapists, counselors, and pediatric providers.

We’re seeing more families who are doing all the right things, therapy, coping tools, emotional support yet still feel stuck in anxiety, overwhelm, or dysregulation.

Often, it’s not a lack of insight.
It’s a nervous system that’s been living in survival mode for too long.

To support families with this understanding, we created a FREE, on-demand educational webinar:

🎥 Managing Anxiety Through Nervous System Regulation & Chiropractic Care

This 30-minute class helps parents and adults understand:

• Anxiety as a nervous system response (not a personal failure)
• Why the body can stay “on” even when the mind understands
• How bottom-up regulation supports top-down therapeutic work
• What gentle, nervous-system–focused chiropractic care looks like
• How Insight Scans provide objective data around stress patterns

This is education only, not therapy, not a replacement for mental health care and is designed to complement the work you already do so well.

If you work with:

✔️ Anxious adults
✔️ Sensitive or overwhelmed kids
✔️ Families stuck in fight/flight or shutdown
✔️ Clients who feel their anxiety is very physical

…this may be a helpful resource to share.

🎥 Watch or share here → [link]

Grateful for the work you do supporting regulation, safety, and healing in our community 🤍
— Dr. {doctor_name}, {practice_name}

5️⃣ Email Marketing

📧 Newsletter #1 〉“When stress runs high, your nervous system matters”↴

Find pre-made newsletter inside Marketing 〉Campaigns 〉Drafts 〉"Anxiety Newsletter #1". Just update images, test links and schedule to SEND 📥

Hi {first_name},

Stress and anxiety are part of modern life and for many people, they’ve become background noise we barely notice until the body starts asking for attention.

Tension that doesn’t quite go away.
Sleep that feels lighter than it used to.
A sense of being “on” more often than at rest.

What we want to gently remind you is this: these experiences aren’t random and they aren’t signs of failure.

They’re often signals from the nervous system.

At Truly Chiropractic, we spend a lot of time helping families understand how the nervous system responds to ongoing stress. When life demands more than the body can comfortably adapt to, the system can shift into a protective state prioritizing alertness over rest, reaction over recovery.

This doesn’t always show up as obvious anxiety. Sometimes it looks like fatigue. Irritability. Difficulty unwinding. Or simply feeling less resilient than usual.

That understanding is why we created our Managing Anxiety Through Nervous System Regulation webinar.

It’s not designed to label or diagnose but to educate. To offer context for what many people are experiencing, and to share how the body’s built-in regulation systems work.

Whether this topic feels personally relevant, or you’re simply curious to learn more, the conversation is available to you.

CTA:
👉 Watch the on-demand webinar here
(View at your own pace pause and return anytime.)

Dr. {doctor_name}

P.S. The webinar also comes with a downloadable Managing Anxiety Interactive Guide filled with practical tips you can start using right away.

📧 Newsletter #2 〉“Stress isn’t just mental, it’s neurological”↴

Find pre-made newsletter inside Marketing 〉Campaigns 〉Drafts 〉"Anxiety Newsletter #2". Just update images, test links and schedule to SEND 📥

{first_name} One of the most common misconceptions about anxiety is that it lives only in the mind.

In reality, stress is processed through the nervous system influencing heart rate, muscle tone, digestion, sleep, and emotional regulation.

The autonomic nervous system has two main roles:

• A stress response that helps us react to challenges

• A regulating response that allows the body to rest, repair, and recover

When these two systems are balanced, the body moves fluidly between alertness and calm. But when stress becomes chronic, that balance can shift. The system stays “on” longer than intended.

This can affect overall health, even for people who don’t identify as anxious.

In the webinar, we walk through:

• How the nervous system processes stress

• Why the body can remain in a heightened state

• What it means to support regulation rather than override symptoms

Understanding this physiology can be empowering. It reframes stress responses not as something to fight but something to work with.

For many, this education becomes a starting point for greater self-awareness and resilience.

CTA:
👉 Watch the on-demand webinar for a deeper explanation
(Knowledge creates options.)

With care,

Dr. {doctor_name}

📧 Newsletter #3 〉"A different way to think about anxiety"↴

Find pre-made newsletter inside Marketing 〉Campaigns 〉Drafts 〉"Anxiety Newsletter #2". Just update images, test links and schedule to SEND 📥

Hi there,

In healthcare, we’re often taught to see symptoms as problems to eliminate.

But the nervous system doesn’t work that way.

Anxiety, tension, or restlessness are not signs of a body failing they’re signs of a body responding.

Responding to workload.
Responding to emotional demand.
Responding to accumulated stress.

In the webinar, we talk about what’s known as a bottom-up approach to regulation supporting the body directly so the nervous system can recalibrate on its own.

This perspective helps explain why strategies that focus only on mindset don’t always create lasting change. The body has to feel safe before the mind can truly settle.

We also explore how nervous-system–focused chiropractic care fits into this model supporting communication between the brain and body, and helping reduce physical stress signals that keep the system on high alert.

For many people, this understanding alone shifts how they relate to stress with more patience, less self-blame, and greater clarity.

CTA:
👉 Watch the on-demand webinar to explore this framework
(It’s informative whether you’re personally affected or simply curious.)

Warmly,

Dr. {doctor_name}

📧 Newsletter #4 〉“Education creates options”↴

Find pre-made newsletter inside Marketing 〉Campaigns 〉Drafts 〉"Anxiety Newsletter #2". Just update images, test links and schedule to SEND 📥

We share in the Managing Anxiety Through Nervous System Regulation webinar that stress and anxiety aren’t just emotional experiences,  they’re neurological states.

Your nervous system is constantly working behind the scenes, regulating heart rate, breathing, digestion, muscle tone, sleep, and your stress response. When it’s functioning well, the body can shift easily between alertness and rest.

But when stress becomes frequent or prolonged, the system can stay in a more protective state.

In the webinar, we describe this using a simple framework:

• The sympathetic nervous system acts as the body’s gas pedal: increasing alertness, tension, and readiness

• The parasympathetic nervous system acts as the brake: allowing the body to slow down, repair, and recover

Both are essential. Challenges arise when the gas pedal remains engaged and the brake doesn’t activate fully.

This imbalance doesn’t always present as obvious anxiety. Often, it shows up more subtly, through shallow sleep, persistent muscle tension, digestive changes, or a general sense of being “on” more often than settled.

A key takeaway from the webinar is that regulation isn’t achieved through willpower or positive thinking alone. The nervous system needs consistent signals of safety before it can shift out of a heightened state.

That’s why we spend time discussing bottom-up approaches strategies that work directly with the body to support nervous system regulation. When physical stress is reduced and communication within the nervous system improves, the body often finds calm more naturally.

Whether you’re engaging with this information for yourself, your family, or simply to better understand how stress affects the body, this framework offers a more grounded and compassionate way to interpret what the nervous system is doing.

CTA:
👉 Watch (or rewatch) the on-demand webinar here
A resource you can return to anytime for clarity and perspective.

With heart,
Dr. {doctor_name}

6️⃣ Social Media Promotion

6.1 Facebook Groups Post

📱 Facebook Community Wall Post↴

FREE MASTERCLASS FOR FAMILIES & ADULTS:
“Managing Anxiety Through Nervous System Regulation & Chiropractic Care”

Anxiety is incredibly common but that doesn’t mean it’s something you just have to live with.

Are you:

• Feeling constantly on edge or overwhelmed
• Watching your child struggle with worry, big emotions, or meltdowns
• Exhausted by sleep issues, tension, or racing thoughts
• Confused why coping tools or “talking it through” don’t always help
• Wondering if anxiety is more than just a mindset issue

You’re not alone. And you’re not broken.

Most anxiety support focuses only on thoughts and behavior. The truth? Anxiety is a nervous system experience. And when the body is stuck in stress mode, it needs support at the root.

In this free, 30-minute on-demand masterclass with Dr. {doctor_name}, you’ll learn:

• What anxiety actually is and why it shows up physically
• How the nervous system’s “gas pedal” and “brake” affect emotions, sleep, and behavior
• Why calming the body matters just as much as calming the mind
• How gentle, nervous-system–focused chiropractic care supports regulation
• Practical next steps families can take to feel more grounded and resilient

This is eye-opening, reassuring information every family deserves.

🎁 BONUS: All registrants receive $100 OFF an Insight Scan + comprehensive nervous system evaluation to see exactly how stress is showing up in your (or your child’s) body.

👉 Register here: [Link]
Tag a friend or parent who could use a calmer, more supported way forward 💛

6.2 Instagram/Facebook Initial Post

📲 Post 〉Graphic with the webinar title↴

Caption↴

✨ New Free Masterclass for Families & Adults ✨

Anxiety is common but that doesn’t mean it’s normal to live in constant stress.

So many families tell us:
“I feel on edge all the time.”
“My child can’t calm down.”
“We’ve tried everything.”

What if anxiety isn’t a mindset problem…
but a nervous system signal?

That’s why we created a free, on-demand class:
“Managing Anxiety Through Nervous System Regulation & Chiropractic Care.”

In just 30 minutes, Dr. {Name} will walk you through:
• What anxiety really is (and why it shows up physically)
• The nervous system’s “gas pedal” & “brake”
• Why calming the body matters as much as calming the mind
• How gentle chiropractic care supports regulation
• Practical next steps for calmer days and better sleep

You’re not broken. Your nervous system just needs support.

🎁 Bonus: All registrants receive $100 OFF an Insight Scan + nervous system evaluation.

👉 Link in bio to register OR ManyChat Automation

6.3 REELS CONCEPTS: Format (Script + CTA)

🎥  REEL 1 〉"If you’ve tried everything for anxiety…listen"↴

On-Screen Hook↴

“If you’ve tried everything for anxiety… listen.”

Save this for the days your body won’t calm down.

Caption↴

Sometimes its not anxiety, it’s your nervous system.  

If you’ve tried everything to feel calmer…
breathing techniques, mindset shifts, positive thinking…
and your body still feels on edge, this matters.

Anxiety isn’t a personal failure.
It’s not a lack of willpower.
And it’s not something you can always “think” your way out of.

It’s often a nervous system that’s been stuck in survival mode for too long.

When your body is living with the gas pedal pressed down, it doesn’t respond to logic the way we want it to. That doesn’t mean you’re broken it means your system needs support, not more self-criticism.

There is a calmer way forward.
And it starts with understanding what your body is actually asking for.

👉 Save this for the days your body won’t calm down.
👉 Share it with someone who needs to hear: “You’re not broken.”

We go deeper into this inside our anxiety webinar, linked in bio OR ManyChat Automation! 

Always here when you’re ready 🤍

Can post twice but make it Pediatric 👇

This isn’t anxiety in your child... it’s their nervous system.

If your child worries constantly, panics easily, avoids situations, or melts down over small things…
and you’ve tried reassurance, logic, coping tools, and everything you’ve been told to do. this matters.

This isn’t something you caused.
It’s not your child being dramatic.
And it’s not a failure to “handle emotions.”

Pediatric anxiety often means a nervous system stuck in survival mode.

When a child’s body is living with the gas pedal pressed down, their brain is focused on safety not reasoning, confidence, or calm. In those moments, anxiety isn’t a thought problem. It’s a physiological response.

Nothing is wrong with your child.
Their nervous system is doing its best to protect them.

There is a calmer way forward one that supports the body first, not just the mind.

👉 Save this for the moments anxiety takes over.
👉 Share this with a parent who needs to hear: “Your child isn’t broken.”

We break this down more in our family anxiety webinar — linked in bio OR ManyChat Automation 🤍

🎥  REEL 2 〉“Why rest doesn’t always feel restful”↴

On-screen text (Bold)↴

WHY REST DOESN’T ALWAYS FEEL RESTFUL

Spoken↴

“Ever finally sit down to rest… and your body feels more anxious?”
Your nervous system might be the reason.
“When your nervous system is stuck in survival mode, slowing down can actually feel unsafe.”
“So instead of calming, your heart races… your thoughts get louder… your body stays on edge.”
“That doesn’t mean you’re broken. It means your body needs regulation before it can truly rest.”
Rest starts in the nervous system.

Caption↴

Ever notice that the moment you finally stop…
your anxiety ramps up instead of down?

This is something we see all the time — and it’s not a failure to relax.

When your nervous system is dysregulated, your body stays in survival mode.
So stillness doesn’t feel restful — it feels unsafe.

That’s why rest doesn’t always work the way we expect it to.
And why telling yourself to “just relax” can feel impossible.

This isn’t a mindset issue.
It’s a nervous system one.

When the body feels safe first, rest becomes restorative — not overwhelming.

👉 Save this — it’ll make sense later.
👉 Share it with someone who feels more anxious when they slow down.

We explain this more inside our anxiety webinar for families — linked in bio OR ManyChat Automation 🤍

🎥  REEL 3 〉“ANXIETY SHOWS UP BEFORE WORDS DO!!”↴

On-screen text↴

Your child’s anxiety might show up before they can explain it.

Anxiety in kids often appears as physical symptoms first because the nervous system communicates through the body before the brain can label emotions.

Save this for later.
Share with a parent who needs this language.

Caption↴

Kids don’t always have words for anxiety
but their bodies are always communicating.

Stomach aches. Sleep struggles. Avoidance.
These aren’t random. They’re nervous system signals.

👉 Save this for the moments that don’t make sense yet.
👉 Share it with a parent who’s trying to understand.

🎥  REEL 4 〉“If logic could stop anxiety… it already would have”↴

On-screen text↴

“If logic could stop anxiety… it already would have.”
“And this is why.”
“When anxiety is high, the nervous system is in survival mode.
That part of the brain doesn’t respond to logic, reassurance, or ‘knowing better.’”

Caption↴

If logic worked, anxiety wouldn’t still be here.

Anxiety isn’t a lack of insight.

It’s often a nervous system stuck in protection mode and the body doesn’t respond to reasoning the way we expect.

That doesn’t mean you’re broken.
It means your system needs support, not more pressure.

👉 Save this it’ll click later.
👉 Watch the anxiety webinar linked in bio OR ManyChat Automation

6.5 CAROUSELS (Slides + Captions)

Pro tip: Post these on Google My Business to boost SEO!!

📊 CAROUSEL 1 〉"Anxiety doesn’t always look like worry…"↴

Slide 1 (Hook, no emojis)↴

Anxiety doesn’t always look like worry…

Slide 2↴

Sometimes it looks like a child who:

• Gets stomach aches
• Complains of headaches
• Feels nauseous or dizzy
• Has trouble sleeping

…and no one can explain why.

Slide 3↴

Sometimes it looks like:

• Panic before school
• Meltdowns over small things
• Avoiding activities they used to love
• Needing constant reassurance

This isn’t “overthinking.”
It’s the body talking.

Slide 4↴

These symptoms are nervous system signals.

When a child’s nervous system is stuck in survival mode, the body stays on high alert  even when nothing is “wrong” on the outside.

Slide 5↴

A dysregulated nervous system can show up as:

• Tight muscles
• Rapid heart rate
• Shallow breathing
• Digestive upset

Anxiety isn’t just emotional.
It’s physiological.

Slide 6↴

This doesn’t mean your child is broken.

It means their nervous system is working overtime to protect them  and needs support learning how to feel safe again.

Slide 7 (CTA Slide)↴

If you’ve ever said,
“I don’t know what’s wrong,”
this might be your answer.

👉 Send this to a parent who needs clarity.
👉 Save it for the days anxiety shows up in the body.

Caption↴

Anxiety doesn’t always sound like fear.
And it doesn’t always show up as worry.

In kids, anxiety often shows up in the body first 
stomach aches, headaches, poor sleep, panic, or unexplained symptoms that keep cycling.

That’s because anxiety isn’t just a thought problem.
It’s often a nervous system stuck in survival mode.

When the body doesn’t feel safe, it sends signals even when everything looks fine from the outside. And no amount of logic or reassurance can override that physiology.

Nothing is wrong with your child.
Their nervous system is asking for support.

👉 Save this if it helped put words to what you’ve been seeing.
👉 Share it with a parent who keeps saying, “I don’t know what’s wrong.”

We break this down in a simple, parent-friendly way inside our anxiety webinar for families linked in bio 🤍

📊 CAROUSEL 2 〉“Ever feel like your child’s body won’t slow down?”↴

Slide 1: Hook

Ever feel like your child’s body won’t slow down?

Slide 2

Your child has a nervous system with two modes:

One helps them stay alert and protected.
One helps them rest, calm, and recover.

Both are important.

Slide 3

The problem happens when the gas pedal stays pressed.

This is the fight-or-flight side of the nervous system 
designed for short bursts of stress.

Slide 4

When that gas pedal gets stuck on, a child’s body stays on high alert.

Even when they’re safe.
Even when nothing is “wrong.”

Slide 5

That can look like:

• Constant worry
• Panic or fear
• Trouble sleeping
• Stomach aches or headaches

This isn’t a behavior issue.
It’s a regulation issue.

Slide 6: Soft CTA

When we help the nervous system access its brake, anxiety softens.

This is what we explain more inside our family anxiety webinar
always educational, never overwhelming.

👉 Save this it explains what anxiety actually is.

Caption ↴

If it feels like your child’s body is always “on”…
you’re not imagining it.

The nervous system has a gas pedal (alert + protective)
and a brake (calm + restorative).

When the gas pedal stays pressed, a child’s body remains in survival mode even during safe moments like bedtime, school, or play.

That’s when anxiety shows up in the body first.

This doesn’t mean your child is broken.
It means their nervous system needs support learning how to slow down.

Understanding this changes everything including how we respond as parents.

👉 Save this if it brought clarity.
👉 Share it with a parent who’s trying to understand their child’s anxiety.

We break this down step-by-step inside our anxiety webinar for families linked in bio 🤍

CAROUSEL 3: “WHY PEDIATRIC ANXIETY OFTEN GETS WORSE AT NIGHT”

Slide 1 (Hook)

Why does anxiety in kids get worse at night?

Slide 2

At night, distractions disappear.

The body finally slows…
and the nervous system gets louder.

Slide 3

If a child’s nervous system has been in survival mode all day,
stillness can feel unfamiliar even unsafe.

So anxiety shows up.

Slide 4

That can look like:

• Fear at bedtime
• Trouble falling asleep
• Needing constant reassurance
• Sudden worries that “come out of nowhere”

Slide 5

This doesn’t mean your child is trying to avoid sleep.

It means their nervous system hasn’t fully shifted into rest mode yet.

Their body needs help feeling safe enough to settle.

Slide 6 (Soft CTA)

Nighttime anxiety makes more sense when you understand the nervous system.

We explain why this happens and what supports regulation inside our managing anxiety webinar.

👉 Save this for bedtime.

Caption:

If anxiety shows up strongest at night in your home, you’re not alone.

For many kids, bedtime is the first quiet moment their nervous system gets and if it’s been running on stress all day, anxiety can rise instead of fall.

This isn’t bedtime resistance or “overthinking.”
It’s a nervous system that needs support slowing down.

👉 Save this for the hard nights.
👉 Share it with a parent who dreads bedtime anxiety.

We explain this fully inside our anxiety webinar  linked in bio 🤍

CAROUSEL 4: “ANXIETY IS YOUR BODY DOING ITS JOB — TOO WELL”

Slide 1 (Hook)

Anxiety isn’t a flaw.
It’s a system that learned to protect you.

Slide 2

Anxiety isn’t dysfunction.

It’s your body’s safety system doing exactly what it was designed to do
keep you alive.

Slide 3

Your nervous system’s job is to scan for danger.

When it senses a threat, it turns the volume up:
• Faster heart rate
• Sharper focus
• Heightened alertness

This is protection.

Slide 4

The problem isn’t that the system exists.

The problem is when it’s been overworked for too long
and never gets the signal that it’s safe to slow down.

Slide 5

That’s when anxiety shows up
not because you’re broken,
but because your body learned to stay ready just in case.

This is adaptation, not failure.

Slide 6 (Soft CTA)

When we understand anxiety as protection,
we stop fighting our bodies and start supporting them.

We explain this more deeply inside our anxiety webinar.

👉 Save this if it changed how you see anxiety.

Caption:

Anxiety isn’t your body betraying you.
It’s your body trying to protect you sometimes a little too well.

Your nervous system learned to stay alert for a reason.
And when that system doesn’t know how to turn off, anxiety is the result.

This doesn’t mean you’re weak.
It means your body adapted to keep you safe.

Healing starts when we stop asking,
“What’s wrong with me?”
and start asking,
“What has my body been protecting me from?”

👉 Save this for the days you feel frustrated with your anxiety.
👉 Watch our anxiety webinar for a deeper explanation  linked in bio, always there when you’re ready 🤍

6.6 Behind-the-Scenes Instagram Story Ideas

🧠 STORY SET 1“THIS EXPLAINS ME”↴

Goal: Emotional resonance + shares to DMs

Story 1 (Text on neutral background):
“Quick check-in:
Does your anxiety show up even when nothing is ‘wrong’?”

Story 2:
“That doesn’t mean you’re overreacting.
It often means your nervous system is stuck in protection mode.”

Story 3:
“You’re not broken.
Your body learned to keep you safe.”

Story 4 (CTA):
“We explain this gently in our anxiety webinar 🤍
→ Tap to watch when you’re ready”

🧠 STORY SET 2: EDUCATION WITHOUT OVERWHELM

Goal: Build trust + save mental energy

Story 1:
“Anxiety isn’t just in your head.”

Story 2:
“It’s a whole-body response driven by your nervous system.”

Story 3:
“When the body doesn’t feel safe, logic can’t calm it down.”

Story 4 (CTA):
“This is what we break down step-by-step in our anxiety webinar
→ Watch here”

🧠 STORY SET 3: MYTH-BUSTING

Goal: Pattern interrupt + curiosity

Story 1:
“Common anxiety myth 👇
‘If I understand it enough, it should stop.’”

Story 2:
“Understanding helps.
But regulation is what creates change.”

Story 3:
“This is why anxiety can persist even when you’re doing ‘all the right things.’”

Story 4 (CTA):
“We explain the difference in our anxiety webinar
→ Link here”

🧠 STORY SET 4: HIGH-FUNCTIONING ANXIETY

Goal: Reach adults who don’t “look anxious”

Story 1:
“You can be productive, successful, and still anxious.”

Story 2:
“High-functioning anxiety is still anxiety.”

Story 3:
“And it often means your nervous system never learned how to fully slow down.”

Story 4 (CTA):
“If this resonates, our anxiety webinar might help
→ Tap to watch”

🧠 STORY SET 5: REST DOESN’T FEEL RESTFUL

Goal: Tie directly to your top-performing Reel topic

Story 1:
“Ever notice anxiety gets louder when you finally slow down?”

Story 2:
“That’s not a failure to relax.”

Story 3:
“It’s a nervous system that hasn’t learned safety in stillness yet.”

Story 4 (CTA):
“We explain why this happens in our anxiety webinar
→ Watch here”

🧠 STORY SET 6: SOFT PERSONAL AUTHORITY

Goal: Humanize without oversharing

Story 1:
“One thing we see over and over with anxiety…”

Story 2:
“People blaming themselves for something their nervous system learned to do.”

Story 3:
“Shame slows healing. Understanding speeds it up.”

Story 4 (CTA):
“That’s why we created our anxiety webinar
→ Link here”

🧠 STORY SET 7: FAQ STYLE (VERY EFFECTIVE)

Goal: Remove resistance quietly

Story 1:
“Is this webinar therapy?
→ No.”

Story 2:
“Is it overwhelming or scary?
→ Also no.”

Story 3:
“It’s education that helps your body make sense of anxiety.”

Story 4 (CTA):
“Watch the anxiety webinar here
→ Tap to view”

🧠 STORY SET 8: SAVE + SHARE PROMPT

Goal: Extend reach beyond your audience

Story 1:
“If this page has ever helped you understand anxiety…”

Story 2:
“Consider sharing today’s story with someone who might need it.”

Story 3:
“Healing starts with language.”

Story 4 (CTA):
“Our anxiety webinar is linked here 🤍”

📌 HOW TO USE THESE (IMPORTANT)
Post 1–2 story sets per day
Rotate between validation → education → invitation
Keep CTAs calm: “Watch when ready” performs better than urgency

7️⃣ Mom Groups & Forums:

Hey mamas 🤍
I wanted to share something I’ve seen make a real difference for families navigating anxiety especially if you’ve ever felt:

• Like your child is constantly on edge, overwhelmed, or emotional
• Unsure how to help without making things worse
• Exhausted from sleep struggles, meltdowns, or constant worry
• Confused by mixed advice about anxiety, behavior, and regulation
• Told “they’ll grow out of it” when your gut says something deeper is going on

Here’s what I want you to know:
You’re not failing. And your child isn’t broken.
What you’re seeing is often a nervous system that’s stuck in stress mode.

That’s why I created a free, 30-minute masterclass called:
🎥 “Managing Anxiety Through Nervous System Regulation & Chiropractic Care.”

In this class, you’ll learn:
• What anxiety really is (and why it shows up physically)
• How the nervous system’s “gas pedal” and “brake” affect emotions, sleep, and behavior
• Why calming the body matters just as much as calming the mind
• How gentle, nervous-system–focused chiropractic care supports regulation
• Practical next steps families can take to feel more grounded

You can watch it anytime, on your schedule:
👉 [insert short link]

If it resonates, you’ll also receive $100 off an Insight Scan + nervous system evaluation, which helps us understand how stress is showing up in your (or your child’s) body.

If you’re curious or have questions, feel free to DM me. I love connecting with other moms and helping families find a calmer, more supported path forward.

With care,
Dr. {Name}
{Practice Name} – {City, State}
Website: [your website link]
Pediatric + Family Chiropractic

8️⃣ Additional Marketing Ideas:

1. Partnerships with Complementary Mental Health & Family Wellness Providers

Local therapists (adult + pediatric), play therapists, school counselors, OTs, SLPs, functional medicine providers, acupuncturists, yoga studios, mindfulness coaches, and holistic pediatric practices.
→ Offer to co-host parent education nights, provide co-branded webinar flyers, or share $100 Insight Scan + nervous system evaluation cards they can pass along to families experiencing anxiety, stress, or emotional overwhelm.

2. LIVE Q&A Sessions

Host monthly Facebook or Instagram Lives:
“Ask a Nervous System Chiropractor”

→ Topics:

• Why anxiety feels so physical
• The nervous system’s role in emotional regulation
• Anxiety in kids vs adults
• When coping tools aren’t enough

→ Include a CTA to watch the webinar and remind viewers about the $100 Insight Scan offer.

3. Parent & Adult Testimonial Videos

Record 30–60 second videos from patients or parents who noticed meaningful shifts:

• Improved sleep
• Fewer meltdowns
• Less physical tension
• More emotional resilience

4. Podcast Appearances

Pitch yourself to parenting, mental health, nervous system, and holistic wellness podcasts.

→ Share your perspective on:

• Anxiety as a nervous system state, not a personality trait
• Why bottom-up regulation matters alongside therapy
• How kids communicate stress through behavior

→ Promote the webinar as a free next step for families wanting clarity and support.

5. Paid Advertising

Facebook / Instagram Ads:
Target:

• Parents of kids ages 5–18
• Moms interested in anxiety, sleep, ADHD, emotional regulation, sensory processing

Messaging angles:

• “Your child isn’t misbehaving their nervous system is overwhelmed.”
• “Anxiety isn’t all in your head.”

Google Ads:
Target keywords like:

• “child anxiety help”
• “natural anxiety support”
• “nervous system regulation”
• “anxiety in kids holistic”

Local Parenting & Mental Health Sites:
Place sponsored posts or ads on mom blogs, therapy directories, and school resource sites.

6. Blog Post or Email Series

Turn webinar content into short blogs or newsletters:

• “Anxiety Isn’t a Character Flaw It’s a Nervous System Signal”
• “Why Coping Tools Don’t Always Work (And What Helps Instead)”
• “The Nervous System’s Gas Pedal & Brake Explained for Parents”
• “Signs Your Child Is Stuck in Survival Mode”

Each piece ends with an invitation to watch the webinar and receive $100 off an Insight Scan + evaluation.

7. Video Demonstration

Create a short video showing a nervous-system–focused adjustment (with permission).

→ Caption overlays:

• “Calming the nervous system starts in the body.”
• “This isn’t force it’s communication.”
• “Safe. Specific. Gentle. Regulating.”

8. Referral Program

Offer current practice members a thank-you when they refer a friend who registers for the webinar and books an evaluation.

→ Examples:

• $25 account credit
• Local coffee / smoothie gift card
• Family wellness goodie bag
• Complimentary regulation resource guide

9. Educational Handouts for Local Providers

Create a polished 1-pager for therapists, pediatricians, schools, and wellness providers:

“Understanding Anxiety Through the Nervous System”

→ Include:

• Gas pedal vs brake visuals
• Common signs of dysregulation in kids and adults
• Insight Scan examples
• Webinar QR code
  → Include $100 off Insight Scan + evaluation for referred families.

10. ManyChat / Comment-to-Message Automation

Use keywords like:

• “CALM”
• “ANXIETY”
• “NERVOUS SYSTEM”

→ Automatically send the webinar link, bonus offer, and a supportive message to reduce friction.

11. Google Business Profile Content

Post a carousel or update highlighting:

• Anxiety as a nervous system issue
• Family-friendly approach
• Free webinar CTA

→ Pin the post to your profile during the promotion window.

🙏 Conclusion

The “Managing Anxiety Through Nervous System Regulation & Chiropractic Care” webinar is a powerful way to position your practice as a trusted resource for families who are tired of being told to simply “manage” anxiety or wait it out. It reframes anxiety as a nervous system signal not a diagnosis, personality trait, or personal failure and offers families real, body-based strategies to support regulation and resilience.

With a multi-channel marketing strategy, you’ll not only educate your community but also attract qualified leads who are actively searching for holistic, root-cause support beyond symptom management alone. These are families who want understanding, clarity, and practical next steps for themselves and their children.

The key to success is consistency delivering the same calm, reassuring message across every platform and following up with a thoughtful nurture sequence that builds trust and highlights your unique nervous-system-focused approach. By leading with education that explains the connection between stress, regulation, and whole-body health, you naturally attract families who value proactive, compassionate care and are ready for a calmer way forward.

Need support? You're never on your own inside TCW™. If you have questions or need help applying what you’ve learned, reach out anytime via our 💬 in-App Chat, send us an email at 📧 support@thecontentwell.com, or join one of our 🗓️ weekly Q&A support calls to get live feedback and guidance.